The future of Vehicle Wrapping

Radecal Machine Sales is a nationally recognised provider of CNC Routers, Laser Engravers, 3D printers, Print, Cut and finishing machinery.  We manufacture many of our own machines including the Piranha and Spartan CNC routers, Piranha laser engravers and the Monster Application Tables.  We also stock brands such as Roland printer/cutters, Makerbot 3D printers, Vivid Laminators and Aristo cutting tables.  Not only are we specialists in the signage industry, we also cater for the education and manufacturing sectors. 

How would you describe the vehicle wrapping market at present, both on a UK and global scale?

The vehicle wrapping market is a great advertising medium, which is both effective when static and in motion.  Over the past 10 years we have not only seen an increase in creativity, due to the development of materials, but we now see vehicle graphics on larger forms of transport such as trains and planes. 

Creative and eye-catching graphics have become affordable and we have seen our signage customer’s move into this sector to broaden their product portfolio.  As materials have advance, the diversity of visual communications and branding on vehicles have enabled companies to be highly creative whilst ensuring graphics are not distorted when applied. 

This is a market which will continue to grow due to digital print and the advanced variety of materials.  

Why do you think demand is so high?

Demand for vehicle wrapping is high, as graphic designers are being more creative and are able to meet customer demands easier.  Especially with the development of materials, vehicle wrappers can overall increase their R-O-I.

Also, vehicle wrapping is affordable therefore it is not just larger companies investing in this type of advertising, we see smaller businesses and even sole-traders investing in this sector.

How can you help sign-makers that are considering diversifying into this sector?  What services/products can you supply to help them?

As a company, Radecal provide offers for new start-ups which include a bundle of various machines at a lowered price so they are able to afford everything they need.  In the past we have provided businesses with courses in signage and vehicle wrapping.

Do you have any examples of how you have helped sign-makers diversify into vehicle wrapping? 

As Radecal Machines have a sister company known as Radecal Signs and Graphics, we have been able to host open days where customers are welcome to come to our facilities to see how vehicle wrapping works.  These have been highly successful and we are able to support our customers with tips and advice on how to succeed in this market.  This factor has ensured our customers of the capabilities of the machinery and how they can make the most out of their business investment. 

As we now have two new demonstration facilities, in Aylesbury and Washington we will be hosting more of these events throughout the coming year.