Radecal Machine Sales is
a nationally recognised provider of CNC Routers, Laser Engravers, 3D printers,
Print, Cut and finishing machinery. We
manufacture many of our own machines including the Piranha and Spartan CNC
routers, Piranha laser engravers and the Monster Application Tables. We also stock brands such as Roland
printer/cutters, Makerbot 3D printers, Vivid Laminators and Aristo cutting
tables. Not only are we specialists in
the signage industry, we also cater for the education and manufacturing
sectors.
How would
you describe the vehicle wrapping market at present, both on a UK and global
scale?
The vehicle wrapping
market is a great advertising medium, which is both effective when static and
in motion. Over the past 10 years we
have not only seen an increase in creativity, due to the development of
materials, but we now see vehicle graphics on larger forms of transport such as
trains and planes.
Creative and
eye-catching graphics have become affordable and we have seen our signage
customer’s move into this sector to broaden their product portfolio. As materials have advance, the diversity of
visual communications and branding on vehicles have enabled companies to be
highly creative whilst ensuring graphics are not distorted when applied.
This is a market which
will continue to grow due to digital print and the advanced variety of
materials.
Why do you
think demand is so high?
Demand for vehicle wrapping is high, as graphic
designers are being more creative and are able to meet customer demands
easier. Especially with the development
of materials, vehicle wrappers can overall increase their R-O-I.
Also, vehicle wrapping is affordable therefore it
is not just larger companies investing in this type of advertising, we see smaller
businesses and even sole-traders investing in this sector.
How can you
help sign-makers that are considering diversifying into this sector? What
services/products can you supply to help them?
As a company, Radecal
provide offers for new start-ups which include a bundle of various machines at
a lowered price so they are able to afford everything they need. In the past we have provided businesses with
courses in signage and vehicle wrapping.
Do you have
any examples of how you have helped sign-makers diversify into vehicle
wrapping?
As Radecal Machines have
a sister company known as Radecal Signs and Graphics, we have been able to host
open days where customers are welcome to come to our facilities to see how
vehicle wrapping works. These have been
highly successful and we are able to support our customers with tips and advice
on how to succeed in this market. This
factor has ensured our customers of the capabilities of the machinery and how
they can make the most out of their business investment.
As we now have two new
demonstration facilities, in Aylesbury and Washington we will be hosting more
of these events throughout the coming year.
The potential applications of 3D printing are increasing exponentially, according to First American Plastic (cc Compfight // fdecomite)


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